max feldman

Why are we passionate about our community?

The BCAG is excited to host our Spring Get Together event on April 13th, 2023.

This event will bring together individuals, organizations and business from across our community who are passionate about creating a future that supports all our growth and sustainability goals. 

As our board prepares to welcome our friends, associates and peers we reflected on some of the things that drive and inspire us about this community.

What is your favorite BCAG event memory?

“My favorite BCAG event memory was the launch event at Emily Carr in early 2020. There was so much excitement and ambition in the room. We had stakeholders and players from across the industry and I felt like I was part of something really important that was going to fuel collaboration and holistically elevate the cachet of our industry here in BC.” – Max Feldman

What is your favourite part of the BCAG community?

“What I like about the BCAG community is that it’s welcoming to people and businesses at all stages. Whether you’re new to the industry, a small business just starting out or you’re an established professional with 20+ years experience, the association is here to support you in your business growth and career. I always like meeting new people whenever I’m at one of their events.” – Glynis Tao

What have you seen evolve in the past few years that gets you excited about our path forward?

“The most exciting evolution within our industry in the past few years has been the amazingly altruistic development of Pre-Competitive Collaboration! Watching our local Educators group form and reach out to us at BCAG to work together and seeing Industry leaders come forward to share and collude for the future and betterment of our BC Industry is fantastic! I am excited to see our Association and Industry grow and work together for a Sustainable future.” – Paul King

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Layoffs and Leadership

Article headquarters, Vancouver, BC

August was a dismal month for several, well known BC companies who cumulatively laid off over 600 staff. First it was Unbounce, a Vancouver-based tech company who shed 20% of its workforce - nearly 50 people. Shortly after, came trendy, direct-to-consumer furniture supplier Article who said goodby to 216 of their staff. Finally, Hootsuite, another tech firm specialising in social media engagement solutions, cut nearly a full third of its workforce - 350 people. 

Layoffs have been a common story since the outbreak of the covid-19 pandemic, which saw a dramatic spike in companies - especially those in industries which relied upon physical customers - cutting staff in an effort to stay in business. At the beginning of the pandemic, from February to June 2020, 12.4% of Canadian paid workers to be laid off. This figure is 4 - 5x higher than in other periods of downturn per Canadian government stats. While the figures are no longer as dramatic two years later, the lingering pandemic, rising inflation, the war in Ukraine and threat of recession are adding additional pressure for many companies.

What seems to be unique about these recent layoffs  is not the volume or sequence of the dismissals but rather the role that companies are playing in supporting their departing staff. While it was common for companies to provide generous severance packages and discreet job search support to outgoing staff, these recent layoffs show leaders and CEOs actively working to help folks land on their feet. 

Unbounce’s CEO, Felicia Bochiccio was very active on LinkedIn, working to (successfully) place her talented staff into new roles. Bochiccio’s company put together a google doc with all active job seekers and Bochiccio made a point to respond to every comment on her LinkedIn posts regarding the layoffs. 

Similarly, Article’s leadership team put together a comprehensive google doc of all outgoing staff in an effort to help soften the transition. CEO Aamir Baig published a public business update showing both empathy and action by extending laid off employee’s benefits, allowing them to keep their equipment, supporting their job searches and offering to speak personally to each outgoing individual. 

In a fine example from our industry, BCAG’s own Alexandra Plante recently stepped up to offer her network, support and guidance to recently laid off and furloughed employees. 

While layoffs are common in most business contexts, they are not essential when times are tough and exemplary leaders often have many tools in their kit to avoid such a dramatic approach. However, like other periods of significant disruption, letting go of staff may be the only available option to ensure business sustainability. When unavoidable, a new model of empathetic leadership, coupled with powerful engagement tools can ease the burden and support laid off workers in the process. While a seemingly simple approach, some leaders don’t always get it right…

We are always looking for inspiring stories from our member community. If you would like to share an example of exemplary leadership within the BC Apparel and Gear community, please send us a note

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